Content

Introduction 

The functioning of the EU and of the Single Market

Internal and external comparisons of Europe

Geopolitics

Country studies (1) - Brexit & expansion of the EU

Marketing in Europe / European non-market strategy

The Europeanization of Business Management

Country studies (2) - Russia & Eastern Europe (success stories)

Entrepreneurship in Europe

The future of Europe

Group presentations [1]

Course material

Study cost: 26-50 euros (The information about the study costs as stated here gives an indication and only represents the costs for purchasing new materials. There might be some electronic or second-hand copies available as well. You can use LIMO to check whether the textbook is available in the library. Any potential printing costs and optional course material are not included in this price.)

* book (optional)  'Doing Business in Europe', G. Suder & J. Lindeque, Sage Publications Ltd., 3rd edition, 

* optional reading: * The Economist (2017), Special Report – The Future of the European Union, London, The Economist

                                    * Pisani-Ferry, J., Röttgen N., Sapir A., Tucker P. & Wolff G. (2016), Europe after Brexit: A proposal for continental Partnership, Brussels, Bruegel, Brussels think thank 

                                    * European Union (2014), How the EU works, Brussels, The European Commission

 * surplus material posted on Canvas

Language of instruction: more information

English

Format: more information

Classes are highly interactive, featuring case studies, presentations, and open discussions.

Participation is factored into the final evaluation.

Students are expected to attend classes well-prepared.