This is a temporary version. The final version will be available on 15/07/2025.

E-Business Lab (B-TM-YB1386)

3 ECTSEnglish39 Second termSecond term
Rabsahl Mark (coordinator) |  Rabsahl Mark
POC PBA BEDRIJFSMANAGEMENT MECH TMMA

Aims

Step 1: Remembering and Understanding the Theory

You memorize, recall, and name the e-business core concepts and definitions highlighted in the course's theory sessions. You explain these concepts and definitions using concrete examples provided during the sessions.

Step 2: Practical Translation from Theory

Business Strategy & Execution:

  • You develop an e-business strategy and business plan for a self-chosen fictitious e-business company.
  • You formulate an e-business vision and mission, translating them into concrete and measurable business objectives.
  • You use online sources to acquire, compile, and interpret market information.
  • You investigate and analyze available market information (trends, evolutions, competition, etc.).
  • You translate the acquired market information into a business analysis (e.g., SWOT).
  • You use the Business Model Canvas to map out the entire e-business operation.
  • You describe the internal and external business processes necessary for executing business activities.
  • You evaluate whether the Business Model Canvas aligns with the vision, mission, and business objectives.
  • You continuously link the different parts of the business plan and ensure consistency between them.
  • You translate the Business Model Canvas into a concrete and applicable value proposition model for one chosen target group.
  • You formulate concrete examples of content, functionalities, products, and services that strengthen the value proposition and competitive position.
  • You identify at least two revenue models that best fit the business plan and thoroughly defend this choice.
  • You define at least four concrete business objectives and translate these into SMART e-business KPIs.
  • You develop a digital marketing plan based on the e-commerce funnel.
  • You formulate a logistics plan to organize the e-business activities and translate this into a cost-benefit analysis.

Financial Aspects of Business Operations:

  • You develop a cost-benefit analysis and explain its results.

Defending the Business Operations:

  • You defend the developed e-business plan through a presentation to an expert jury.

Step 3: Practical Translation to IT tools

You collaborate with DSPS students to explain your needs in supply chain / IT language

You support and test the programmed result

You work as a team with the DSPS students

You present the results jointly as a part of the project

Previous knowledge

Basic Knowledge of Business Administration and Marketing

Basic Knowledge of Warehouse Management (only for Supply Chain Management students)

Is included in these courses of study

Activities

3 ects. E-Business Lab (B-TM-YB6527)

3 ECTSEnglishFormat: Lecture-practical-assignment39 Second termSecond term
Rabsahl Mark
POC PBA BEDRIJFSMANAGEMENT MECH TMMA

Content

E-commerce Market Analysis:

Investigating market and environmental factors.

E-commerce Strategy:

Business strategy and business objectives.

E-commerce Revenue Models:

Business model, value creation, and revenue models.

E-commerce Implementation:

Digital marketing, KPI reporting, logistics, CRM, and legislation.

E-business Innovations and New Trends

Expert Guest Speakers:

Topics include e-logistics, e-commerce legislation, digital marketing, digital platforms, etc.

Course material

Study cost: 26-50 euros (The information about the study costs as stated here gives an indication and only represents the costs for purchasing new materials. There might be some electronic or second-hand copies available as well. You can use LIMO to check whether the textbook is available in the library. Any potential printing costs and optional course material are not included in this price.)

Course Material:

Presentations and any documents available on Canvas.

Recommended Literature:

  • Dave Chaffey (2015), Digital Business & E-commerce Management

Publisher: Pearson Education Limited

ISBN:

Print: 978-0-273-78654-2

PDF: 978-0-273-78657-3

eText: 978-0-273-78655-9

  • Joost Steins Bisschop, Geert-Jan Smits, Marenna van Reijsen (2014), De Online Scorecard 3.0 - Meet en verbeter je online resultaten

Publisher: Pearson Education NL

EAN: 978904303173

  • Marjolein Vissers, Berend Sikkenga (2015), E-business

Publisher: Noordhoff Uitgevers

ISBN: 978-90-01-81123-5

Format: more information

Assignments - Group work - Guest lecture - Interaction lecture - Traditional lecture

Course Structure:

For this course, each hour of theory will be supplemented with two hours of practicum. This allows students to immediately apply theoretical concepts in practice by working on a specific e-business case paper and Business Model Canvas (in groups).

Evaluation:

At the end of the semester, students will be evaluated based on:

Developed Case Paper: The quality and completeness of the e-business case paper.

Oral Defense: Presentation and defense of the case.

Teamwork with DSPS students & result presentation.

Exam: An oral or written exam with open-ended or multiple-choice questions, depending on the circumstances.

Evaluation

E-Business Lab (B-TM-YB8386)

Type : Partial or continuous assessment with (final) exam during the examination period
Description of evaluation : Oral, Written, Paper/Project, Presentation, Self assessment/Peer assessment
Type of questions : Multiple choice, Open questions, Closed questions
Learning material : Course material, Calculator, None

Explanation

AssessmentGrading scale
TOTAL1-20/20 scale

First Examination Opportunity:

Continuous Assessment: Intermediate assessment of acquired knowledge and peer assessment (20%).

Development of a Paper/Business Case: Content evaluation of a paper/business case (30%).

Oral Examination: Presentation and defense of the case (20%), and individual open-ended or multiple-choice questions asked either in written or oral form (depending on the situation and circumstances) (30%).

Failure to submit a paper on time will result in a zero for that assignment. Insufficient active participation by an individual student during the development of the group paper may result in a failing grade for the content evaluation (30%) of the paper for the individual student in question. Failure to attend the oral examination will result in a zero for these components. The procedure for making up for missed intermediate evaluations and submitting a paper later is outlined in the student manual.

Exam Contract:

Continuous Assessment: Intermediate assessment of acquired knowledge and peer assessment (20%).

Development of a Paper/Business Case: Content evaluation of a paper/business case (30%).

Oral Examination: Presentation and defense of the paper/business case (20%), and individual open-ended or multiple-choice questions asked either in written or oral form (depending on the situation and circumstances) (30%).

Information about retaking exams

This course unit does not allow partial mark transfers.

If a student fails in the first examination opportunity, they may be eligible for a resit. The following rules apply:

Continuous Assessment (20%): The grade obtained in the first examination opportunity will also apply to the resit. This grade cannot be changed thereafter.

Development of a Paper/Business Case (30%): This involves group work where an individual member or members of the group have failed the course. In this case, the paper/business case must be completely reworked by the individual or group members to meet the minimum evaluation criteria.

Oral Examination - Presentation and Defense of the Paper/Business Case (20%) and Individual Open-ended or Multiple-choice Questions Asked Either in Written or Oral Form (30%): If a student fails this component, it must be retaken.

Failure to submit a paper for the resit means the student will receive a zero for that assignment. Insufficient active participation by an individual student during the development of the group paper may result in a failing grade for the content evaluation (30%) of the paper for the individual student in question. Failure to attend the oral examination in the resit will result in a zero for these components. The procedure for making up for missed intermediate evaluations and submitting a paper later is outlined in the student manual.