Aims

GENERAL COMPETENCES (COM_AC)

COM_AC_01. Act efficiently by solving problems e.g. in a flexible, creative and accurate way.

- The student continually evaluates his / her own actions and that of his team in a critical way and modifies where necessary.
- The student builds a quality reasoning and takes into account occupational-specific insights and experiences.
- The student can solve a wide range of concrete professional-specific problems with creativity and flexibility.
- The student can estimate when applying for external expertise to achieve the desired quality.
- The student handles correctly deadlines and priorities.

COM_AC_02. Develop high-quality reasoning.

- The student performs a thorough, adequate desk research.
- When using the information obtained, the student takes into account the specificity of the Pitch assignment.
- The student estimates the completeness and usefulness of information correctly, evaluates and interprets the data.
- The student correctly assesses the consequences of his decisions in the context of the development of the pitch project, taking into account the intended final result.
- During the whole process, the student must be able to think laterally.

COM_AC_03. Collect and process information.

- The student collects the required numerical data and specifically related information (possibly multilingual) from relevant sources for the pitch assignment in an efficient manner.
- The student processes these data independently, with the help of a teacher, to directly useful information for the pitch.
- He properly estimates the completeness and usefulness of the information and processes the data in a budget.
- He shares the processed information with others and fixes any gaps in the information and in its flow, reports and resolves it.
- When processing the information, he can analyze, structure, synthesize and present it with the appropriate software.
 

COM_AC_04. Reflect in a critical way on one’s own way of functioning and the working environment, and seek lifelong learning.

- The student participates in a targeted peer-to-peer evaluation of the other team members several times.
- The student can participate in a evaluation professionally.
- Based on this reflection, he also strives for a further (lifelong) development of his own competencies.
- The student can contribute to the quality of relationships with all stakeholders in his professional environment in the exercise of the various professional roles as he can easily have empathy for others, constantly question himself and his team and think and act customer-oriented.

COM_AC_05. Support and take care of internal and external communication, both oral and written, in at least three of the pre-specified languages.

- The student can communicate a message conceptual, textual, auditory and visual via channels, adapted to the medium and the specific target audience.
- The student can develop a budget and quotes and can write memos, internal notes, reports of meetings.
- The student adjusts to the circumstances and target groups in which he/she interacts in terms of appearance, performance and language Ic. the pitch clients, the assessors in the application procedure, the internal and external jury members and workshop supervisors.
- The student participates efficiently and constructively in meetings with his pitch team, with accompanying teachers and with external coaches and makes correct reports.
- The student can develop the preparatory documents for a meeting, record it efficiently and make a report.
- The student can communicate professional-specific information, ideas, problems and solutions to both specialists and non-specialists.

            => COM_AC_05.1. Communicate orally in a subtle and efficient manner with all stakeholders in Dutch, and in an adequate manner in French/English/German, Spanish or Chinese, bearing in mind the cultural differences, at a national and international level, both formally and informally.

            => COM_AC_05.2. Communicate in writing in a subtle and efficient manner with all stakeholders in Dutch, and in an adequate manner in   French, English, German, Spanish or Chinese, bearing in mind the cultural differences, at a national and international level, both formally and informally.

COM_AC_06. Work as a member of a team and an organization.

- The student works together with his assigned colleagues in order to develop the communication campaign professionally.
- The student evaluates himself and the other colleagues in the context of a peer assessment and in the context of a team interview with a supervisor teacher.
- He/she is able to adjust his/her own actions within the project team.
 

COM_AC_07. Fulfil executive tasks as part of project management

- The student fulfills his role as described in his job and task description.
- The student continuously updates the plans, checks the input, the process and the product (PDCA).
- The student actively contributes to a common result.
- The student organizes a pitch project appropriately with a predetermined budget (according to his own function within the team).

COM_AC_08. Think and act in a client-friendly manner.

- The student communicates profession-specific information, ideas, problems and solutions to specialists (according to his tasks) as well as to nonspecialists.
- The student can welcome, refer to and/ speak to external and internal national and international clients and freelancers. He can announce them in the context of a final presentation to a big audience.

COM_AC_09. Take initiative.

- During the entire pitch project, the student anticipates problems and crisis situations and finds the appropriate solution.
 

COM_AC_10. Act ethically and deontologically.

- The student can have a constructive contribution to multicultural, multidisciplinary team respecting the input of the others in a multicultural context.
- The student can recognize ethical, deontological or social questions in his professional context and take a take a reasoned position.
- The student understands the vision and strategy of management and can assess the scope so that he can adequately support the implementation of it.

COM_AC_11. Act according to principles of sustainability and diversity.

- The student can recognize ethical, deontological or social questions in his professional context and take a reasoned position.
- For the concept of the event, the vision of the student is based on sustainable and ecological principles.
- During the entire process of the pitch project, the student takes into account sustainable and ecological principles and implements them as well.

COM_AC_12. Make data usable, treat them and make them operational in order to support management from an administrative perspective.

- The student processes data under the guidance of a teacher independently to directly useful information for the pitch.
- The student can analyze, structure, synthesize and present information with the appropriate software (eg MS-Office, SPSS, and graphic design software) when processing the data.

JOB SPECIFIC COMPETENCES (COM_BS)

COM_BS_01. Manage relevant trends within the communication policy. (researcher, strategist, media planner, creative communicator, professional communicator)

- The student keeps one’s finger on the pulse of general social trends and evolutions.
- The student integrates these trends and evolutions appropriately in his pitch assignment.
- The student takes the role of social trends and the media into account, in relation to the objectives of the Pitch assignment.
- The student can follow new developments in the industry and based on a reflection, aim for the further development of own competencies.

COM_BS_02. Carry out all facets of applied research in the framework of a communication issue. (researcher)

- The student interprets and assesses from advanced knowledge of qualitative & quantitative research and desk research the collected data of the preliminary research for the pitch.
- The student processes these data independently, with the help of a teacher, to directly useful information for the pitch. In that processing, he can analyze, structure, synthesize and present the information with the appropriate software (eg MS Office, SPSS, and Graphics Design Software)
 

COM_BS_03. Develop a communication strategy and an appropriate communication and media plan. (strategist, media planner)

- The student knows the importance of integrated communication from a 360 ° approach to the communication problem.
- The student defends this vision and constantly monitors the quality for both advertising, public relations, interactive and event campaigns.
- The student ensures that the 5 parts of a campaign (research, strategy, creation and production, media planning and presentation) are respected and applied in accordance with the quality criteria in the communication industry. In addition, the student / professional guards the product a/or brand image.
- The student makes an estimate of the communication campaign and resources according to his own function within the team and defends the allocation of budgets.

COM_BS_04. Communicate in form and content. (creative communicator)

- The student uses graphic and audiovisual programs and uses them to produce a communication channel themselves. He/she can brief suppliers for the implementation of more complex communication tools.
- The student can communicate a message conceptual, textual, auditory and visual via the channels, adapted to the medium and the specific target group taking into account the predetermined final goal.

COM_BS_05. Manage a communication project. (professional communicator/account manager)

- The student can behave, act and adapt language to the circumstances and target groups he deals with.
- The student advises the client of the pitch project on the communication strategy  (with a fully elaborated campaign plan).
- The student can properly manage the assigned budget (total communication budget, creation and production budget, event budget, media budget, etc ...): he checks the expenses and deals with the necessary documents and invoices correctly.
- The student executes duties that are in line with his or her own function within the team: development of a work plan, leading a meeting and motivates others to do goal-oriented work.
- The student works independently, under intensive supervision of teachers and external specialists in the domain concerned, and reports independently on the process and results and defends his own approach.

GENERAL COMPETENCES (COM_AC)

COM_AC_01. Act efficiently by solving problems e.g. in a flexible, creative and accurate way.

COM_AC_02. Develop high-quality reasoning.

COM_AC_03. Collect and process information.

COM_AC_04. Reflect in a critical way on one’s own way of functioning and the working environment, and seek lifelong learning.

COM_AC_05. Support and take care of internal and external communication, both oral and written, in at least three of the pre-specified languages.

            => COM_AC_05.1. Communicate orally in a subtle and efficient manner with all stakeholders in Dutch, and in an adequate manner in French/English/German, Spanish or Chinese, bearing in mind the cultural differences, at a national and international level, both formally and informally.

            => COM_AC_05.2. Communicate in writing in a subtle and efficient manner with all stakeholders in Dutch, and in an adequate manner in   French, English, German, Spanish or Chinese, bearing in mind the cultural differences, at a national and international level, both formally and informally.

COM_AC_06. Work as a member of a team and an organization.

COM_AC_07. Fulfil executive tasks as part of project management

COM_AC_08. Think and act in a client-friendly manner.

COM_AC_09. Take initiative.

COM_AC_10. Act ethically and deontologically.

COM_AC_11. Act according to principles of sustainability and diversity.

COM_AC_12. Make data usable, treat them and make them operational in order to support management from an administrative perspective.

JOB SPECIFIC COMPETENCES (COM_BS)

COM_BS_01. Manage relevant trends within the communication policy. (researcher, strategist, media planner, creative communicator, professional communicator)

COM_BS_02. Carry out all facets of applied research in the framework of a communication issue. (researcher)

COM_BS_03. Develop a communication strategy and an appropriate communication and media plan. (strategist, media planner)

COM_BS_04. Communicate in form and content. (creative communicator)

COM_BS_05. Manage a communication project. (professional communicator/account manager)

Is included in these courses of study

• Bachelor of Communications Management (Mechelen) (Speciality Advertising) 180 ects.
• Short Program - Bachelor of communications management (Mechelen) (Speciality Advertising) 180 ects.