Bachelor of Communications Management (Mechelen) (180 ECTS)

 

2018-2019

To be admitted to a Bachelor's programme, candidates must have:
a) a Flemish certificate of secondary education
b) a Flemish diploma of non-university higher education (one cycle)
c) a Flemish diploma of non-university higher education for social advancement,
with the exception of a higher diploma in education
d) a degree or certificate which by decree, under the law/a European guideline or other international agreement is recognized as equivalent to the above diploma categories

2017-2018

To be admitted to a Bachelor's programme, candidates must have:
a) a Flemish certificate of secondary education
b) a Flemish diploma of non-university higher education (one cycle)
c) a Flemish diploma of non-university higher education for social advancement,
with the exception of a higher diploma in education
d) a degree or certificate which by decree, under the law/a European guideline or other international agreement is recognized as equivalent to the above diploma categories

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    • Compulsory Courses

      • Strategy and Planning

        • 4 ECTSMarketing and Marketing CommunicationsRequired in stage 1First termIdentical coursesYC0745staff
          staff
          • H.De Wit (coordinator)
          • E.Sambaer
          Marketing (2 ECTS)YC5771staff
          staff
          • H.De Wit
          Marketingcommunications (2 ECTS)YC5822staff
          staff
          • E.Sambaer
          3 ECTSPublic Relations basicsRequired in stage 1First termYC0701staff
          staff
          • H.De Wit (coordinator)
          Public Relations basics (3 ECTS)YC5773staff
          staff
          • H.De Wit
          3 ECTSAdvertising and Online CommunicationRequired in stage 2First termYC0646staff
          staff
          • P.Van Edom (coordinator)
          • G.Wachters
          Advertising (1.5 ECTS)YC5944staff
          staff
          • G.Wachters
          Online Communication (1.5 ECTS)YC5945staff
          staff
          • P.Van Edom
          3 ECTSPR, Government communication and EventRequired in stage 2First termYC0647staff
          staff
          • K.Smet (coordinator)
          • E.Goubin
          • K.Van den Bossche
          PR, Government, Communication and Event (3 ECTS)YC5946staff
          staff
          • E.Goubin
          • K.Van den Bossche
          3 ECTSMediaplanning & Personal SalesRequired in stage 2First termYC0648staff
          staff
          • E.Sambaer (coordinator)
          • G.Van den Eijnden
          Mediaplanning & Personal Sales (3 ECTS)YC5947staff
          staff
          • E.Sambaer
          • G.Van den Eijnden
          3 ECTSMarketing AdvancedRequired in stage 2First termYC0650staff
          staff
          • A.Van Damme (coordinator)
          Marketing Advanced (3 ECTS)YC5711staff
          staff
          • A.Van Damme
      • Business and Society

        • 3 ECTSConsumer PsychologyRequired in stage 1First termIdentical coursesYC0632staff
          staff
          • B.Vandermaesen (coordinator)
          • C.Vandewiele
          Consumer psychology (3 ECTS)YC5692staff
          staff
          • B.Vandermaesen
          • C.Vandewiele
          5 ECTSCommunication and InnovationRequired in stage 1Second termYC0792staff
          staff
          • R.Bogaert (coordinator)
          • F.Fastenaekels
          Communication and Innovation: theory (2 ECTS)YC5801staff
          staff
          • F.Fastenaekels
          Communication and Innovation: workshops (3 ECTS)YC5879staff
          staff
          • R.Bogaert
          3 ECTSEconomicsRequired in stage 1Second termYC0303staff
          staff
          • H.De Wit (coordinator)
          Economics (3 ECTS)YC5303staff
          staff
          • H.De Wit
          3 ECTSTrendwatching & CoolhuntingRequired in stage 1Second termYC0702staff
          staff
          • S.Busselot (coordinator)
          • E.Sambaer (cooperator)
          Trendwatching & Coolhunting (3 ECTS)YC5774staff
          staff
          • S.Busselot
          • E.Sambaer (cooperator)
          3 ECTSResearchRequired in stage 2First termYC0649staff
          staff
          • K.Smet (coordinator)
          • I.Jamaels
          • K.Panis
          Research (3 ECTS)YC5948staff
          staff
          • I.Jamaels
          • K.Panis
          3 ECTSMedia Law and DeontologyRequired in stage 2Second termYC0641staff
          staff
          • M.Hoyberghs (coordinator)
          • W.Jorissen
          Media Law and Deontology (3 ECTS)YC5949staff
          staff
          • W.Jorissen
      • Creation

        • 3 ECTSGraphic Design: Print and Digital 1Required in stage 1First termYC0636staff
          staff
          • L.Goovaerts (coordinator)
          • G.Roegiers
          Graphic Design: Print and Digital (3 ECTS)YC5950staff
          staff
          • G.Roegiers
          4 ECTSDigital Tools & AppsRequired in stage 1Second termIdentical coursesYC0747staff
          staff
          • K.Vanhemelryck (coordinator)
          • I.Van Den Bossche
          • P.Van Herreweghen
          • K.Vanhemelryck
          Digital Tools & Apps - content (2 ECTS)YC5826staff
          staff
          • P.Van Herreweghen
          • K.Vanhemelryck
          Digital Tools & Apps - office (2 ECTS)YC5776staff
          staff
          • I.Van Den Bossche
          3 ECTSGraphic Design: Print and Digital 2Required in stage 2First termYC0645staff
          staff
          • L.Goovaerts (coordinator)
          • A.De Pauw
          • L.Goovaerts
          • P.Van Herreweghen
          Graphic Design: Print and Digital 2 (3 ECTS)YC5706staff
          staff
          • A.De Pauw
          • L.Goovaerts
          • P.Van Herreweghen
          3 ECTSVideoRequired in stage 2Second termYC0705staff
          staff
          • T.De Weerdt (coordinator)
          Video (3 ECTS)YC5781staff
          staff
          • T.De Weerdt
          3 ECTSGraphic Design: Print and Digital 3Required in stage 2Second termYC0653staff
          staff
          • L.Goovaerts (coordinator)
          Graphic Design: Print and Digital 3 (3 ECTS)YC5714staff
          staff
          • L.Goovaerts
      • @ Work

        • 3 ECTSPersonal Branding labRequired in stage 1First termIdentical coursesYC0791staff
          staff
          • A.Van Damme (coordinator)
          • K.Vanhemelryck
          Personal Branding lab (3 ECTS)YC5878staff
          staff
          • A.Van Damme
          • K.Vanhemelryck
          8 ECTSInspiration Labs CommunicationRequired in stage 1Second termYC0704staff
          staff
          • H.De Wit (coordinator)
          • F.Vandenheede
          • A.Verjauw
          Inspiration Lab Communication (8 ECTS)YC5777staff
          staff
          • H.De Wit
          • F.Vandenheede
          • A.Verjauw
          9 ECTSCampaignRequired in stage 2Second termYC0654staff
          staff
          • A.Van Damme (coordinator)
          • K.Smet
          • A.Van Damme
          • A.Verjauw
          • G.Wachters
          NVT (9 ECTS)YC5715staff
          staff
          • K.Smet
          • A.Van Damme
          • A.Verjauw
          • G.Wachters
      • Communication Skills

        A communication manager must be able to communicate and present fluently in multiple languages.
        The languages included in the standard program for Communication management are based on a Belgian jobcontext.
        Students who want to choose al language, other than French, into their curriculum, may refer to the study counselor, Lieven Van Hoe.

        • 3 ECTSWriting- & Presentation Techniques 1Required in stage 1First termYC0633staff
          staff
          • L.Deraet (coordinator)
          • G.Van den Eijnden (cooperator)
          NVT (3 ECTS)YC5693staff
          staff
          • L.Deraet
          • G.Van den Eijnden (cooperator)
          3 ECTSEnglish 1Required in stage 1First termYC0302staff
          staff
          • R.Keller (coordinator)
          • J.Arnold
          • R.Keller
          English 1 (3 ECTS)YC5302staff
          staff
          • J.Arnold
          • R.Keller
          3 ECTSFrench 1Required in stage 1First termYC0301staff
          staff
          • A.Legrand (coordinator)
          French 1 (3 ECTS)YC5301staff
          staff
          • A.Legrand
          3 ECTSEnglish 2Required in stage 1Second termYC0634staff
          staff
          • R.Keller (coordinator)
          NVT (3 ECTS)YC5694staff
          staff
          • R.Keller
          3 ECTSFrench 2Required in stage 1Second termYC0635staff
          staff
          • A.Legrand (coordinator)
          • K.Gobien
          • A.Legrand
          NVT (3 ECTS)YC5695staff
          staff
          • K.Gobien
          • A.Legrand
          3 ECTSEnglish 3Required in stage 2First termYC0644staff
          staff
          • R.Keller (coordinator)
          • J.Arnold
          • R.Keller
          NVT (3 ECTS)YC5705staff
          staff
          • J.Arnold
          • R.Keller
          3 ECTSWriting- & Presentation Techniques 2Required in stage 2First termYC0642staff
          staff
          • L.Deraet (coordinator)
          • N.
          NVT (3 ECTS)YC5703staff
          staff
          • L.Deraet
          • N.
          3 ECTSFrench 3Required in stage 2First termYC0643staff
          staff
          • V.Van Goethem (coordinator)
          NVT (3 ECTS)YC5704staff
          staff
          • V.Van Goethem
          3 ECTSWriting- & Presentation Skills 3 & Media Training CourseRequired in stage 2Second termYC0116staff
          staff
          • G.Van den Eijnden (coordinator)
          • J.Bosman
          Writing- & Presentation Skills 3 & Media Training (3 ECTS)YC5951staff
          staff
          • J.Bosman
          3 ECTSEnglish 4Required in stage 2Second termYC0652staff
          staff
          • R.Keller (coordinator)
          • N.Moonen
          NVT (3 ECTS)YC5713staff
          staff
          • R.Keller
          • N.Moonen
          3 ECTSFrench 4Required in stage 2Second termYC0651staff
          staff
          • V.Van Goethem (coordinator)
          French 4 (3 ECTS)YC5712staff
          staff
          • V.Van Goethem
    • Choice Courses

      Follow your personal interests! Choose from the following packages one course per semester.
      You can make your choice in one package, but you may also choose from different packages. Make sure you include at least 3 credits in each semester of het 1st and 2nd year.

    • Speciality Spokes(wo)man

      • Expert classes

        • 5 ECTSExpert Classes spokes (wo)manRequired in stage 3First termYC0706staff
          staff
          • T.Van De Vreken (coordinator)
          • S.Vercauteren
          Expert Classes spokes(wo)man (5 ECTS)YC5783staff
          staff
          • T.Van De Vreken
          • S.Vercauteren
          4 ECTSExpert Classes spokes(wo)man & PRRequired in stage 3First termYC0707staff
          staff
          • G.Van den Eijnden (coordinator)
          Expert Classes Spokes(wo)man & PR (4 ECTS)YC5785staff
          staff
          • G.Van den Eijnden
      • Expert skills

        • 3 ECTSEnglish 5Required in stage 3First termYC0443staff
          staff
          • I.Rouneau (coordinator)
          English 5 (3 ECTS)YC5443staff
          staff
          • I.Rouneau
          3 ECTSFrench 5Required in stage 3First termYC0442staff
          staff
          • V.Van Goethem (coordinator)
          French 5 (3 ECTS)YC5442staff
          staff
          • V.Van Goethem
          3 ECTSSkills for "Spokesman"Required in stage 3First termYC0796staff
          staff
          • S.Busselot (coordinator)
          • A.De Pauw
          Skills for "Spokesmen" (3 ECTS)YC5884staff
          staff
          • S.Busselot
          • A.De Pauw
          3 ECTSCreation and ProductionRequired in stage 3First termYC0840staff
          staff
          • S.Busselot (coordinator)
          • P.Van Edom
          Creation and Production (3 ECTS)YC5930staff
          staff
          • S.Busselot
          • P.Van Edom
      • @ Work

        • 9 ECTSPitch Spokes(wo)man & PRRequired in stage 3First termYC0501staff
          staff
          • G.Van den Eijnden (coordinator)
          Pitch Spokes(wo)man & PR (9 ECTS)YC5501staff
          staff
          • G.Van den Eijnden
        • Choice Internship

          • 9 ECTSFinal Assessment Spokes(wo)man & PROptional in stage 3Second termIdentical coursesYC0750staff
            staff
            • G.Van den Eijnden (coordinator)
            Final Assessment Spokes(wo)man & PR (9 ECTS)YC5829staff
            staff
            • G.Van den Eijnden
            21 ECTSInternship Spokes(wo)manOptional in stage 3Second termIdentical coursesYC0751staff
            staff
            • G.Van den Eijnden (coordinator)
            • A.Deroost
            • P.Van Edom
            • G.Van den Eijnden
            • G.Wachters
            Internship Spokes(wo)man (21 ECTS)YC5830staff
            staff
            • A.Deroost
            • P.Van Edom
            • G.Van den Eijnden
            • G.Wachters
            30 ECTSInternship XL - Spokes(wo)menOptional in stage 3Second termYC0848staff
            staff
            • G.Van den Eijnden (coordinator)
            • A.Deroost
            • P.Van Edom
            • G.Van den Eijnden
            • G.Wachters
            Internship Spokes(wo)men (30 ECTS)YC5939staff
            staff
            • A.Deroost
            • P.Van Edom
            • G.Van den Eijnden
            • G.Wachters
    • Speciality Public Relations

      • Expert classes

      • Expert skills

        • 3 ECTSEnglish 5Required in stage 3First termYC0443staff
          staff
          • I.Rouneau (coordinator)
          English 5 (3 ECTS)YC5443staff
          staff
          • I.Rouneau
          3 ECTSFrench 5Required in stage 3First termYC0442staff
          staff
          • V.Van Goethem (coordinator)
          French 5 (3 ECTS)YC5442staff
          staff
          • V.Van Goethem
          3 ECTSSkills for PRRequired in stage 3First termYC0797staff
          staff
          • S.Busselot (coordinator)
          • A.De Pauw
          Skills for PR (3 ECTS)YC5885staff
          staff
          • S.Busselot
          • A.De Pauw
          3 ECTSCreation and ProductionRequired in stage 3First termYC0841staff
          staff
          • S.Busselot (coordinator)
          • P.Van Edom
          Creation and Production (3 ECTS)YC5931staff
          staff
          • S.Busselot
          • P.Van Edom
      • @ Work

        • 9 ECTSPitch Spokes(wo)man & PRRequired in stage 3First termYC0501staff
          staff
          • G.Van den Eijnden (coordinator)
          Pitch Spokes(wo)man & PR (9 ECTS)YC5501staff
          staff
          • G.Van den Eijnden
        • Choice Internship

          • 9 ECTSFinal Assessment Spokes(wo)man & PROptional in stage 3Second termIdentical coursesYC0750staff
            staff
            • G.Van den Eijnden (coordinator)
            Final Assessment Spokes(wo)man & PR (9 ECTS)YC5829staff
            staff
            • G.Van den Eijnden
            21 ECTSInternship PROptional in stage 3Second termIdentical coursesYC0752staff
            staff
            • K.Smet (coordinator)
            • A.Deroost
            • K.Smet
            • P.Van Edom
            • G.Wachters
            Internship PR (21 ECTS)YC5831staff
            staff
            • A.Deroost
            • K.Smet
            • P.Van Edom
            • G.Wachters
            30 ECTSInternship XL - PROptional in stage 3Second termYC0849staff
            staff
            • K.Smet (coordinator)
            • A.Deroost
            • K.Smet
            • P.Van Edom
            • G.Wachters
            Internship XL - PR (30 ECTS)YC5940staff
            staff
            • A.Deroost
            • K.Smet
            • P.Van Edom
            • G.Wachters
    • Speciality Event & Experience

      • Expert classes

        • 5 ECTSExpert Classes EventRequired in stage 3First termYC0709staff
          staff
          • B.Van Thilborgh (coordinator)
          Expert Classes Event (5 ECTS)YC5787staff
          staff
          • B.Van Thilborgh
          4 ECTSExpert Classes ExperienceRequired in stage 3First termYC0710staff
          staff
          • A.El Benni (coordinator)
          Expert Classes Experience (4 ECTS)YC5788staff
          staff
          • A.El Benni
      • Expert skills

        • 3 ECTSEvent-ProductionRequired in stage 3First termYC0798staff
          staff
          • M.Kempeneers (coordinator)
          Event-Production (3 ECTS)YC5886staff
          staff
          • M.Kempeneers
          3 ECTSExperience DesignRequired in stage 3First termYC0799staff
          staff
          • P.Van Herreweghen (coordinator)
          • L.Goovaerts
          • P.Van Herreweghen
          Experience Design (3 ECTS)YC5887staff
          staff
          • L.Goovaerts
          • P.Van Herreweghen
          3 ECTSCreation and ProductionRequired in stage 3First termYC0842staff
          staff
          • S.Busselot (coordinator)
          • P.Van Edom
          Creation and Production (3 ECTS)YC5932staff
          staff
          • S.Busselot
          • P.Van Edom
        • Language Choice

          • 3 ECTSFrench 5Optional in stage 3First termYC0442staff
            staff
            • V.Van Goethem (coordinator)
            French 5 (3 ECTS)YC5442staff
            staff
            • V.Van Goethem
            3 ECTSEnglish 5Optional in stage 3First termYC0443staff
            staff
            • I.Rouneau (coordinator)
            English 5 (3 ECTS)YC5443staff
            staff
            • I.Rouneau
      • @ Work

        • 9 ECTSPitch Event & ExperienceRequired in stage 3First termYC0460staff
          staff
          • B.Van Thilborgh (coordinator)
          • S.D'Haese
          • A.El Benni
          • L.Goovaerts
          • P.Van Herreweghen
          • B.Van Thilborgh
          • B.Vandermaesen
          Pitch Event & Experience (9 ECTS)YC5460staff
          staff
          • S.D'Haese
          • A.El Benni
          • L.Goovaerts
          • P.Van Herreweghen
          • B.Van Thilborgh
          • B.Vandermaesen
        • Choice Internship

          • 9 ECTSFinal Assessment Event & ExperienceOptional in stage 3Second termIdentical coursesYC0753staff
            staff
            • B.Van Thilborgh (coordinator)
            • A.El Benni
            Final Assessment Event & Experience (9 ECTS)YC5832staff
            staff
            • A.El Benni
            21 ECTSInternship Event & ExperienceOptional in stage 3Second termIdentical coursesYC0754staff
            staff
            • A.El Benni (coordinator)
            • A.Deroost
            • B.Van Thilborgh
            • G.Wachters
            Internship Event & Experience (21 ECTS)YC5833staff
            staff
            • A.Deroost
            • B.Van Thilborgh
            • G.Wachters
            30 ECTSInternship XL - Event & ExperienceOptional in stage 3Second termYC0850staff
            staff
            • A.El Benni (coordinator)
            • A.Deroost
            • B.Van Thilborgh
            • G.Wachters
            Internship XL - Event & Experience (30 ECTS)YC5941staff
            staff
            • A.Deroost
            • B.Van Thilborgh
            • G.Wachters
    • Speciality Advertising

      • Expert classes

      • Expert skills

        • 3 ECTSSkills for AdvertisingRequired in stage 3First termYC0800staff
          staff
          • S.Busselot (coordinator)
          • A.De Pauw
          Skills for Advertising (3 ECTS)YC5888staff
          staff
          • S.Busselot
          • A.De Pauw
          3 ECTSAudiovisual ProductionRequired in stage 3First termYC0801staff
          staff
          • T.De Weerdt (coordinator)
          Audiovisual Production (3 ECTS)YC5889staff
          staff
          • T.De Weerdt
          3 ECTSCreation and ProductionRequired in stage 3First termYC0843staff
          staff
          • S.Busselot (coordinator)
          • P.Van Edom
          Creation and Production (3 ECTS)YC5933staff
          staff
          • S.Busselot
          • P.Van Edom
        • Language Choice

          • 3 ECTSFrench 5Optional in stage 3First termYC0442staff
            staff
            • V.Van Goethem (coordinator)
            French 5 (3 ECTS)YC5442staff
            staff
            • V.Van Goethem
            3 ECTSEnglish 5Optional in stage 3First termYC0443staff
            staff
            • I.Rouneau (coordinator)
            English 5 (3 ECTS)YC5443staff
            staff
            • I.Rouneau
      • @ Work

        • 9 ECTSPitch AdvertisingRequired in stage 3First termYC0502staff
          staff
          • G.Wachters (coordinator)
          Pitch Advertising (9 ECTS)YC5502staff
          staff
          • G.Wachters
        • Choice Internship

          • 9 ECTSFinal Assessment AdvertisingOptional in stage 3Second termIdentical coursesYC0755staff
            staff
            • R.Bogaert (coordinator)
            Final Assessment Advertising (9 ECTS)YC5834staff
            staff
            • R.Bogaert
            21 ECTSInternship AdvertisingOptional in stage 3Second termIdentical coursesYC0756staff
            staff
            • R.Bogaert (coordinator)
            • A.Deroost
            • P.Van Edom
            • G.Wachters
            Internship Advertising (21 ECTS)YC5835staff
            staff
            • R.Bogaert
            • A.Deroost
            • P.Van Edom
            • G.Wachters
            30 ECTSInternship XL - PublicityOptional in stage 3Second termYC0851staff
            staff
            • R.Bogaert (coordinator)
            • A.Deroost
            • P.Van Edom
            • G.Wachters
            Internship XL - Publicity (30 ECTS)YC5942staff
            staff
            • R.Bogaert
            • A.Deroost
            • P.Van Edom
            • G.Wachters
    • Speciality Digital Media Manager

      • Expert classes

      • Expert skills

        • 3 ECTSUser ExperienceRequired in stage 3First termYC0804staff
          staff
          • R.Vanelderen (coordinator)
          • N.
          User Experience (3 ECTS)YC5892staff
          staff
          • N.
          3 ECTSDigital SkillsRequired in stage 3First termYC0805staff
          staff
          • S.Busselot (coordinator)
          • A.De Pauw
          Digital Skills (3 ECTS)YC5893staff
          staff
          • S.Busselot
          • A.De Pauw
          3 ECTSCreation and ProductionRequired in stage 3First termYC0844staff
          staff
          • S.Busselot (coordinator)
          • P.Van Edom
          Creation and Production (3 ECTS)YC5934staff
          staff
          • S.Busselot
          • P.Van Edom
        • Language Choice

          • 3 ECTSFrench 5Optional in stage 3First termYC0442staff
            staff
            • V.Van Goethem (coordinator)
            French 5 (3 ECTS)YC5442staff
            staff
            • V.Van Goethem
            3 ECTSEnglish 5Optional in stage 3First termYC0443staff
            staff
            • I.Rouneau (coordinator)
            English 5 (3 ECTS)YC5443staff
            staff
            • I.Rouneau
      • @ Work

        • 9 ECTSPitch Digital Media ManagerRequired in stage 3First termYC0715staff
          staff
          • P.Van Edom (coordinator)
          • K.Cloetens
          • C.De Mey
          • P.Van Edom
          • P.Van Herreweghen
          • B.Van den Broeck
          Pitch DMM (9 ECTS)YC5793staff
          staff
          • K.Cloetens
          • C.De Mey
          • P.Van Edom
          • P.Van Herreweghen
          • B.Van den Broeck
        • Choice Internship

          • 9 ECTSEindproject Digital Media ManagerOptional in stage 3Second termIdentical coursesYC0757staff
            staff
            • P.Van Edom (coordinator)
            Final Assessment Digital Media Manager (9 ECTS)YC5836staff
            staff
            • P.Van Edom
            21 ECTSInternship Digital Media ManagerOptional in stage 3Second termIdentical coursesYC0758staff
            staff
            • P.Van Edom (coordinator)
            • A.Deroost
            • E.Sambaer
            • P.Van Edom
            • G.Wachters
            Internship Digital Media Manager (21 ECTS)YC5837staff
            staff
            • A.Deroost
            • E.Sambaer
            • P.Van Edom
            • G.Wachters
            30 ECTSInternship XL - Digital Media ManagerOptional in stage 3Second termYC0852staff
            staff
            • P.Van Edom (coordinator)
            • A.Deroost
            • E.Sambaer
            • P.Van Edom
            • G.Wachters
            Internship XL - Digital Media Manager (30 ECTS)YC5943staff
            staff
            • A.Deroost
            • E.Sambaer
            • P.Van Edom
            • G.Wachters