Aims

DESCRIPTION
The internship is mainly in function of the student's graduation choise .
All final competencies of the Bachelor oCommunication Management are evaluated through the integrated education part: "internship".

FINAL COMPETENCIES
The young professional achieves an expert level in the execution of his profession by posses in a professional context, national and / or international the following competences:

GENERAL COMPETENCES (COM_AC)

COM_AC_01. Act efficiently by solving problems e.g. in a flexible, creative and accurate way.
COM_AC_02. Develop high-quality reasoning.
COM_AC_03. Collect and process information.
COM_AC_04. Reflect in a critical way on one’s own way of functioning and the working environment, and seek lifelong learning.
COM_AC_05. Support and take care of internal and external communication, both oral and written, in at least three of the pre-specified languages.

            => COM_AC_05.1. Communicate orally in a subtle and efficient manner with all stakeholders in Dutch, and in an adequate manner in French/English/German, Spanish or Chinese, bearing in mind the cultural differences, at a national and international level, both formally and informally.

            => COM_AC_05.2. Communicate in writing in a subtle and efficient manner with all stakeholders in Dutch, and in an adequate manner in   French, English, German, Spanish or Chinese, bearing in mind the cultural differences, at a national and international level, both formally and informally.

COM_AC_06. Work as a member of a team and an organization.
COM_AC_07. Fulfil executive tasks as part of project management
COM_AC_08. Think and act in a client-friendly manner.
COM_AC_09. Take initiative.
COM_AC_10. Act ethically and deontologically.
COM_AC_11. Act according to principles of sustainability and diversity.
COM_AC_12. Make data usable, treat them and make them operational in order to support management from an administrative perspective.

JOB SPECIFIC COMPETENCES (COM_BS)

COM_BS_01. Manage relevant trends within the communication policy. (researcher, strategist, media planner, creative communicator, professional communicator)
COM_BS_02. Carry out all facets of applied research in the framework of a communication issue. (researcher)
COM_BS_03. Develop a communication strategy and an appropriate communication and media plan. (strategist, media planner)
COM_BS_04. Communicate in form and content. (creative communicator)
COM_BS_05. Manage a communication project. (professional communicator/account manager)

Previous knowledge

Competences of all education parts of the first 5 semesters of the three education phases.

Is included in these courses of study

• Bachelor of Communications Management (Mechelen) (Speciality Advertising) 180 ects.
• Short Program - Bachelor of communications management (Mechelen) (Speciality Advertising) 180 ects.