First term
Both terms
This year
Next year
Alternating years
External
Prerequisites
Identical coursesTrendwatching & Coolhunting (B-TM-YC0702)
This is a translated version. Original version in Dutch.
Busselot Sandra (coordinator) | Busselot Sandra | Sambaer Els (cooperator) POC PBA Communicatiemanagement TMMA
Is included in these courses of study
- Bachelor of Journalism (Mechelen) 180 ects.
- Bachelor of Business Management (Mechelen) (Business and Management) 180 ects.
- Bachelor of Communications Management (Mechelen) 180 ects.
- Bachelor of Office Management (Mechelen) 180 ects.
- Bachelor of Tourism and Leisure (Mechelen) 180 ects.
- Bachelor of Tourism and Leisure (Mechelen) 180 ects.
- Bachelor in Media and Entertainment Business (Mechelen) 180 ects.
- Short Program - Bachelor of Tourism and Leisure ( Mechelen) 180 ects.
- Bachelor of International Journalism (Mechelen) 180 ects.
- Bachelor of International Communication and Media (Mechelen) 180 ects.
Activities
3 ects. Trendwatching & Coolhunting (B-TM-YC5774)
3 ECTS
DutchFormat: Lecture-practical-assignment
24 
Second termBusselot Sandra | Sambaer Els (cooperator)
DutchFormat: Lecture-practical-assignment24 Second termBusselot Sandra | Sambaer Els (cooperator) POC PBA Communicatiemanagement TMMA
Content
- What are trends?
- Trendwatchers / Trendbureaus (inter)national
- Trends
- Trendimplementation
- Definition of cool and examples
- Tools voor trendwatching en coolhunting
Course material
Toledo
Format: more information
Theory and workshops (in smaller groups) will alternate.
Students need to prepare the assingments at home
> all assignments and deadlines on Toledo.
Evaluation
(B-TM-YC7702)
Type : Partial or continuous assessment with (final) exam during the examination period
Description of evaluation : Written, Paper/Project
Type of questions : Multiple choice